Company News·
Senno at METEC Indonesia 2026: A Successful Show with Strong On-Site Customer Engagement
Rolling mill spare parts and full‑cycle service open the Southeast Asian market — one more step in Senno’s international business capability
[ The Senno team at the show. Left: Booth C3-7704, Hall C3 . Right: in front of the “Made In China” pavilion banner. ]
01-The Show
From 9 to 12 September 2026, METEC Indonesia 2026 was held at Jakarta International Expo (JIExpo Kemayoran). Organised under the brand of Messe Düsseldorf, the show is one of the most influential trade fairs for metallurgy, foundry and steel equipment in Indonesia and Southeast Asia, held together with GIFA Indonesia and Mining Indonesia in the same venue.
Hefei Senno Metallurgical Machinery Co., Ltd. exhibited with its rolling mill guides, controlled rolling and cooling equipment and auxiliary equipment for steel rolling mills. The four-day show closed with a successful result at Booth No. C3-7704.
[ On site: Jakarta International Expo (JIExpo Kemayoran) — the venue and the show traffic during the four days. ]
02-Rooted in Rolling Mill Parts, Entering Southeast Asia with Our Own Manufacturing
Senno was founded in 2015 and focuses on rolling mill accessories and auxiliary equipment for steel rolling mills. We are a source manufacturer with our own factory and complete manufacturing capability, not a trading company. Over the past ten years and more, we have built more than 40 long-term customers, with an annual output value of RMB 30 million. In 2020 we set up our own research institute and have obtained more than 20 patents. In 2022 we reached a regional strategic partnership in Asia with KOCKS. In 2023 we completed our new factory in Huainan, Anhui (C14, Jinsanjiang Industrial Park, Shou County). In 2026 the company moved fully towards international market operation, and Southeast Asia, including Indonesia, is one of our key regions.
[ At the booth: talking with visiting customers in the aisle (left), the reception desk with Senno branding (top right), and product panel discussions (bottom right) ]
03-Four Days of the Show — Customer Engagement All the Way
During the show, our booth received steel mills, engineering companies and trade service partners from Indonesia, Vietnam, Malaysia, India and other markets in the region. Our team discussed product selection and matching, roll pass design, on-site working condition assessment, inspection and repair of used parts, and mill upgrading needs with visitors, covering rolling mill guides (sliding, twisting, roller, slitting, reducing and sizing, and section steel guides), controlled rolling and cooling equipment, high-speed steel feeding equipment, quenching equipment and water cooling boxes.
[ At the booth: round after round of technical discussion on product matching, roll pass design, used-part repair and mill upgrading. ]
Many visitors stopped at our booth for consultation, with the response speed and delivery time of customized design as their main interest. Our team presented the whole delivery chain on site, from production line survey and customized design and process optimization to full-process quality control and final factory inspection. Several customers recognised our position as a factory-based source supplier, saying that it solves on-site matching problems better than buying through trading channels alone. Together with our local partner in Indonesia, our team also met customers on site, aligned on regional spare parts supply, resident service and rapid on-site emergency response, and invited a number of steel mills to visit our factory after the show.
04-Show Results: Our International Capability Tested in Real Business
- Brand exposure-Raising brand exposure and professional image in the Southeast Asian market.
- Customers & leads-Collecting potential customers and project leads for follow-up.
- Capability tested-Cross-time-zone communication, multi-language technical exchange, agent coordination, export documents and logistics all ran through the full process.
At the same time, exhibiting in the same hall as international peers made our advantages in customized design, rapid response and full-cycle service clearer to us, and also showed us the gaps we still need to close in local overseas service.
05-Keep Going, Into Markets Further Away
The end of the show is not the end of the work. Next, Senno will keep moving forward with international market operation: following up show leads by priority and receiving factory visits to turn interest into orders, and continuing to build our overseas agent network and local service system for long-term cooperation with more overseas steel mills.
- Normal supply
- Zero-inventory spare parts
- Settlement per ton of steel
- Production operation contracting
With source manufacturing capability and a full-cycle service attitude, Senno will bring Chinese rolling mill parts to markets further away.
Media & Business Contact
Contact: Jason Jiang, Director Manager
Email: [email protected]
Tel / WhatsApp: +86 181 5411 7227